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Uniting for Kids
Gaming community comes together to help children
As leaders of an industry that holds such strong appeal for children, the members of the Interactive Digital Software Association are doing their part to help young people. Beginning in 1998, the Interactive Digital Software Association has held the annual Nite to Unite-for Kids, a fundraiser for various children's organizations, including Boys and Girls Clubs of America, the Juvenile Diabetes Research Foundation, and the Students Against Violence Everywhere project of Mothers Against Violence in America. In addition, the IDSA has made donations to the Families of Freedom Scholarship Fund and the Community Foundation for the National Capitol Region Survivors Fund, both of which benefit victims of September 11.
2002's Nite to Unite was a huge success, bringing the total amount of funds the IDSA has raised to $4.5 million. The program chairs were Robbie Bach, senior vice president and chief Xbox officer of the games division of Microsoft Corporation; Jan E. Smith, president of Disney Interactive and Buena Vista Game Entertainment Studios; and Luc Vanhal, the president and COO of Vivendi Universal Games. The event's honoree was Will Wright of Maxis games, creator of the bestselling franchises SimCity and The Sims.
This year's black-tie affair will be held at 5:30 p.m. on Wednesday, October 22, 2003, at the West Saint Francis Hotel of San Francisco, California. Jacqualee Story, the executive vice president of business affairs for Nintendo of America, and Rob Dyer, the president of Eidos Interactive, will be two of the three co-chairs for this year's event; eighteen vice-chairs from the industry's top executives will also be present. The evening will feature gourmet fare and both live and silent auctions. Individual tickets to the event can be purchased at a cost of $500, or tables of 10 can be sponsored for $5,000 (Advocate), $10,000 (Protector), or $15,000 (Champion). For ticket purchases, contact Leah Murray by calling 1-800-949-3660 or e-mailing
-By Dana Jongewaard
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