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Electronic Arts Gets Ready for New IP

Thursday, May 11, 2006, 10:51AM EST

The industry’s biggest third-party publisher has unveiled new titles for the next-gen, current-gen, mobile, and handheld platforms at E3. Along with new game announcements, the company has also pledged a renewed focus on original and wholly owned intellectual properties that it says will drive gameplay innovation forward.

Being shown behind closed doors are the recently announced next-generation console action game Army of Two, Will Wright’s original PC title Spore, and the brand-new installment to its acclaimed Command & Conquer strategy series, Command & Conquer 3 Tiberium Wars. Digital Illusions’ new Battlefield 2142 title takes the classic war-game formula to the future and the dawn of a new ice age. Players choose to fight for one of two futuristic military superpowers, each armed with new high-tech weaponry and gadgets. Online,  the game will cater to huge 64-player battles. Battlefield 2142 is currently slated to ship for PC in winter 2006.

"EA is leading the industry with a new generation of games on new platforms," said Paul Lee, president of EA Studios. "We’re pushing the technology to provide more innovation in our games and authentic athletic performance in our EA Sports games. We’re also leading the resurgence of PC gaming with titles like Battlefield 2142, Command & Conquer 3 Tiberium Wars, Crytek Studio’s Crysis, and of course, Will Wright’s new game, Spore."

Electronic Arts was also on hand during Sony’s E3 press conference to help demonstrate the capabilities of Sony’s PlayStation 3. The firm is offering first looks at NBA LIVE 07 and Tiger Woods PGA TOUR 07.
A lot of noise is surrounding Crysis, a new FPS from Crytek, the team behind the original Far Cry. Using the CryEngine 2 and set in 2019 after an asteroid crashes to Earth, Crysis’ engaging story begins with a military standoff between the North Korean and United States governments for control of the impact zone. The three-act story of alien invasion allows players to customize armor and weapons in real time to confront the enemy. Crysis is slated to ship for the PC in Winter 2006.

And don’t forget the company’s biggest and best-loved brands. "E3 is a showcase for EA’s portfolio of globally recognized entertainment," added executive vice president and general manager of international publishing, Gerhard Florin. "Titles like FIFA Soccer, Lord of the Rings: The Battle for Middle-Earth II, and the Battlefield franchise are among the most popular games in the world."
The Electronic Arts booth is located in the South Hall.

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