E3 Celebrates 10 Years of Success
This year's show the biggest ever

The 10th-anniversary E3 closes today after hosting hundreds of exhibitors in a total sellout for the show.

Of the exhibiting companies at this year's event, 180 are new additions to the 2004 roster, reflecting the continuing vibrancy of the show and high levels of interest in the game
business. According to exhibitors, approximately 1,000 of the nearly 5,000 computer and videogame products displayed at E3 2004 had never been seen before. Exhibitors also reported that almost three-quarters of the products displayed at this year's event would be found on store shelves this holiday season.

"We are pleased that E3's 10th-anniversary show has been such a success and offer our sincere thanks to the many people who have helped make it the world's premiere interactive entertainment trade event over the past decade," said Douglas Lowenstein, president of the ESA, the trade association that represents U.S. computer and videogame publishers and owns E3. "We look forward to another 10 years of providing exhibitors and attendees with the best place in the world to conduct the business of games and to experience the extraordinary technological, artistic, and creative advancements our industry will achieve in the decade to come."

The 2004 E3 conference program was the best attended in the show's 10-year history. This year's educational conference and workshop program featured a faculty of more than 160 of the industry's leading experts who shared their experience and insight with attendees on a wide range of the most current and critical industry issues, including The New Rules of Business; Game Development: Opportunities and Challenges Ahead; and Online, Mobile, Handheld Games: Taking Measure of Their Gaming Growth.

E3 Insider (www.E3insider.com), the show's official "virtual gateway" for consumers, has logged in hundreds of thousands of unique users and more than 64 million hits in its three-day live run. Now in its second year, the site offers the Web's most comprehensive coverage of E3 through an exclusive unedited "fan cam," which shows the event from the perspective of an avid gamer and offers interactive coverage, photo galleries, video clips, news from exhibitors and interviews with industry leaders.

E3 2005 is scheduled for May 18 to 20, 2004 in Los Angeles.

BY EDITOR
 
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