Into the Pixel

Into the Pixel, a project of the Entertainment Software Association and the Academy of Interactive Arts and Sciences (AIAS), is unveiling its new collection of video game art at E3 2015. The collection premieres on the first day of E3 and showcases the best video game art from around the world—and the talented artists who create it. Into the Pixel is open to all E3 attendees and is located in the Concourse Foyer (between the West and South Halls) at the Los Angeles Convention Center from noon June 16 until the end of the show.

"Into the Pixel Collection celebrates the artistry and excellence of video games—and the talent in our industry that innovates and redefines ‘fine art' worldwide," said Michael D. Gallagher, president and CEO of the Entertainment Software Association. "ESA is proud to shine a light on our industry's extraordinary art and artists with Into the Pixel."

"The Academy and ESA are proud to honor these winning artists covering so many varied styles, narratives and subject matter from our interactive entertainment medium," said Martin Rae, president, Academy of Interactive Arts & Sciences. "I'd like to thank our diverse panel of jurists, who all have a deep appreciation for the creativity that comes from video games. Great care and spirited debate went into curating the 2015 collection, and we are exceedingly proud of the 18 pieces—especially our first-ever sculptural piece!"

This Into the Pixel collection showcases the efforts of artists whose work stretches across a remarkable range of genres, drawing inspiration from throughout the history of art. These artists' collected works evoke the mood, style, and energy of the games they represent.

"It was such treat to review all the amazing submissions this year, which made it really tough for us to determine our finalists," said Bob Rafei, founder at Big Red Button Entertainment. "It is always inspiring to see the wide range of talented artists' work and imaginative concepts pointing the way for the latest games in development. The final selection is a diverse representation of broad styles, from small independents and big-budget titles."

Into the Pixel has become the premiere showcase for artistic talent in the industry, and each year, winners are added to a permanent collection of more than one hundred works of art. This year's exhibit includes such diverse pieces as Dorie Bellbrook's concept art for Activision Publishing's Destiny, an amazing illustration for Blizzard Entertainment's Hearthstone: Heroes of Warcraft by Laurel Austin, Johannes Figlhuber and Max Degen's breathtaking anime-inspired art for Microsoft Corporation's Ori and the Blind Forest, and Herman Ng's wildly unique character illustrations for Take-Two Interactive's Battleborn. Though a majority of submissions come from the United States, entries over the years have spanned the globe, including artworks from Canada, France, Japan, the United Kingdom, Iceland, and Korea.

Into the Pixel's collection strikingly demonstrates the high level of creative work being done in the interactive space. This stunning exhibition offers E3 show attendees a sneak peek at what museum-goers will be viewing as classic artworks in the not-so-distant future. Head to to browse the full 2015 Into the Pixel collection.

  • Exhibitor:
  • Into The Pixel

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